Viroc Nature

Technical Specifications

Product: Valchromat

Application: Partition walls and Interior Coating

Arquitetura: Rodrigo Alegre e Carlos Acosta

Location: México

Technical Specifications

Product: Valchromat

Application: Partition walls, Black furniture, walls decoration (yellow and red)

Arquitetura: Madako Architekt

Location: Essen, Germany

Technical Specifications

Product: Valchromat

Application: Acoustic Panels

Arquitetura: Enia Architectes

Photograph: Hervé Abbadia

Location: La Celle-sous-Gouzon, France

Technical Specifications

Product: Valchromat

Application: Furniture

Design: Estúdio Paul Crofts

Location: United Kingdom

Technical Specifications

Product: Valchromat

Application: Interior Design

Arquitetura: Bath Bespoke

Photograph: Billy Bolton

Location: Bath, Somerset, United Kingdom

Technical Specifications

Product: Valchromat

Application: Board Game

Location: México

Technical Specifications

Product: Valchromat

Application: Furniture

Photograph: Botaca

Location: Portugal

“Pigmentos” is the latest Botaca’s furniture line that explores modern and traditional materials. The use of Valchromat allows to explore the three-dimensionality of colours and textures. Its combination with natural wood creates an irreverent and elegant collection.

This and other collections can be visited at the Botaca Showroom in Lisbon. Enjoy to get to know your work.

Adress: Avenida 24 de Julho, n.º 4, 1.º Esq.

Technical Specifications

Product: Valchromat

Application: Decorative Panel and Furniture

Photograph: Chloe List

Location: USA

Tawla Restaurant, an Eastern Mediterranean food, is located in San Francisco’s Mission District, USA.

The interior of the 2,400-square-foot restaurant is awash in Valchromat geometric patterns inspired by the Mediterranean, including Spanish and Moorish influences, and splashes of turquoise tiles. It fits into the San Francisco aesthetic well: airy, white surfaces, with a pop of color, a dash of mid-century decor, and a living wall. It was designed by cmnd+m with Hemminger Architects (Cala, State Bird Provisions). At the back of the space is a garden patio, where tables are clustered closely together in the spirit of community, and where diners can wait for tables.

Technical Specifications

Product: Valchromat

Application: Flooring, wall and furniture

Construção: Interfiere srl

Client: SuperJet International

Photograph: Cristian Guizzo

Location: United Kingdom

AVIOstudio designed a 400 square meter pavilion in the Farnborough International Airshow (UK), using black Valchromat for the floor, walls and customized furnitures. Valchromat was used without any finishes (varnish, waxes or oils) to keep its natural finish and to be more into the concept of the project: the floor in particular had to remember the asphalt of an airport.

Every two years, since 2008, the Sukhoi Superjet 100 (a Russian-Italian joint venture SuperJet International – modern regional jet with 8 to 108 passenger seats) takes part to the International Airshow: in even years in Farnborough (60 km south-west from London), in odd years in Paris-Le Bourget.

At the beginning of each year SuperJet International make a tender inviting some exhibition contractors and architecture offices for the realization of the chalet (pavilion). The chalet is a business temporary pavilion (by invitation only) which lasts one week, where commercial and marketing events take place.

Some scopes of the chalet were: one unique Product Chalet, one brand to attract customers and visitors and a strong attractiveness for customers and visitors.

“For all of the above reasons we thought that black Valchromat, without any finishes, was the best suitable material to recall the idea of the asphalt runway of the airport, where you can see airplanes coloured by their liveries. The next step we did was to propose the use of the same material also for the walls and for some furnitures.” – Aviostudio, Italy

For more info about Farnborough International Airshow 2016 and Sukhoi Superjet 100 here are the links:

http://www.farnborough.com/

http://www.superjetinternational.com/

http://www.aviostudio.it/portfolio/sukhoi-superjet-100-pavilion-16/

Technical Specifications

Product: Valchromat

Application: Events & Stand

Scenography: MCBD Architectes, Genève

Photograph: © MEG, J. Watts

Location: Musée d'ethnographie de Genève (MEG), Exposition "Amazonie. Le chamane et la pensée de la forêt", Swiss

El MEG – Museo de Etnografía de Ginebra muestra una de las colecciones etnográficas amazónicas más importantes de Europa, notable tanto por la calidad, el origen y la diversidad cultural de los objetos, como por su número (aproximadamente 6,000). Por primera vez en décadas, MEG muestra una amplia gama de objetos de esta área.

Esta exposición fue patrocinada por la Comisión Nacional Suiza para la UNESCO, que reconoce el valor patrimonial de las colecciones MEG y su utilidad para los pueblos amazónicos de hoy.

Desde elegantes plumas de colores brillantes, cerbatanas, arcos y flechas sumergidas en curare, hasta objetos cotidianos, instrumentos musicales o la parafernalia utilizada por chamanes, tabaco, sustancias alucinógenas, alrededor de 500 objetos, fotografías y películas, todos estos elementos se muestran en una exposición 1000 m² de espacio.

El diseño de la exposición, diseñado por los arquitectos de Ginebra, Bernard y Marcel Delacoste Croubalian (MCBD Architects), fue diseñado en Valchromat Chocolate, 12 mm. Dividieron el espacio en áreas separadas: corredor sinuoso evocando un afluente del Amazonas; un dosel alto perforado por los rayos del sol que marca el cambio de una hora a otra; un área densamente arbolada: textiles trabajados; y termina con una estructura que imita la rotonda tradicional yanomami, xabono. La escenografía altamente inmersiva de la exposición ofrece una experiencia única y multisensorial en el corazón de la selva amazónica.

Technical Specifications

Product: Valchromat

Application: Module

Arquitetura: Sofia Parente, André Delgado, Rui Torre, Tiago Delgado.

Design: Carolina Delgado

Photograph: par-do

Location: Portugal

Project “Itinerante” is a modular and transportable exhibition made in Valchromat mint green color – cut with a CNC and fitting together without the use of mechanical grips.

This modular exhibition had been developed in several modules, completely adaptable to different rooms, mixed each other’s according the space available.

Through this engaging scenario made in Valchromat, the Project “Itinerante” is an exhibition focused on Oral Health with the purpose to aim children and youth. It will be present in different schools in some districts of the country, and started in Viana do Castelo, Portugal, on World Oral Health Day, 20th March 2016.

Technical Specifications

Product: Valchromat

Application: Decorative Panels

Arquitetura: Oca Brasil y Renata Rubim Design & Cores

Photograph: Oca Brazil

Location: Brasil

Oca Brasil is a Brazilian company specialized in creation and production of wooden wall coverings, with a high environmental concern, using only raw materials that follow international FSC criteria.

Oca Brasil launched the Concrete line, Brasiliana collection, produced from Valchromat, developed in partnership with Renata Rubim Design & Cores. The panels, made of Valchromat in traditional Portuguese tiles of 20×20 formats, are machined, revealing its base and giving contrast between matte and bright. Coating allied with technology and design.

The responsible of Oca Brasil referred that Valchromat was the material used to designing the Concreta collection because Valchromat possesses “two very important characteristics (…): it comes in a variety of beautiful colors and the coloring of the panels is full-thickness. Without these qualities this line of three-dimensional coverings would not have been possible”.

Oca Brasil launched an simulator where you can create your own panel Valchromat. Find it here: http://www.oca-brasil.com/simulador/

Technical Specifications

Product: Valchromat Black

Application: Furniture

Arquitetura: Sofia Passarinho

Photograph: José Manuel Ferrão

Location: Portugal

At just 65sqm, in addition to a small courtyard, this apartment is certainly a home that has been thought out to the smallest detail.

The entire interior was designed by Portuguese architect Sofia Passarinho with a view to balancing her working and personal life. The furniture, which she also designed, can be used in a variety of ways depending on how she wants to use the flat.

All of the furniture is made from black Valchromat because, as she explains, it is “more durable and easier to maintain” than most other products.

Technical Specifications

Product: Valchromat Grey

Application: Shopfitting

Arquitetura: Rui Tomás

Photograph: Vasco Teixeira da Silva

Location: Portugal

The Choupana Caffe is a venture located in Lisbon, Portugal, with five distinct concepts housed in a unique space: food market, café, patisserie, bakery and creamery.

Portuguese designer, Rui Tomás, was responsible for the project design of the entire space, working with clean geometric forms and volumes, while using modern construction methods and naturally finished materials.

Valchromat grey was used for the counter tops and café wall panelling and as a decorative element integrating the fresh bakery display with typographical motifs cut out by CNC milling, thus enhancing with a touch of three-dimensional texture and rhythmic detailing.

As explained by Rui Tomás “the decision to use Valchromat was due most of all to its versatility: it’s moisture resistant, easy to work using CNC machinery, and keeps its natural colour and texture at any thickness, which allows us to take advantage of the material’s natural qualities without resorting to a painted finish.”

For further information:
www.facebook.com/Choupanacaffe
www.ruitomas.pt

Technical Specifications

Product: Black Valchromat

Application: Modular Structure

Arquitetura: OODA Studio

Photograph: Pixel Factory

Location: Portugal

The Oporto-based OODA Architectural Design Studio, run by architects Diogo Brito, Rodrigo Villas-Boas and Francisco Lencastre, has renovated a 19th-century building in the centre of Oporto, Portugal.

The Loios Building contains 16 studio flats on five storeys above the ground floor, which is earmarked for shops.

Each flat contains an innovative modular structure created by OODA with the aim of maximizing and optimizing space, and which contains all of the facilities needed for a fully functioning home, such as a kitchen, bedroom, bathroom, study and storeroom.

The modules have been made using a light-steel skeletal structure, fibreglass panels and Viroc wood-cement panels inside, and they are clad entirely in black Valchromat panels.

Diogo Brito says that the Valchromat was easy to drill. This technique “enables designs to be embedded into the panels, but it also provides the modules with a degree of transparency, so that they function like large chandeliers for the rest of the flat at night”.

For further information:
www.ooda.eu
www.dezeen.com/2014/09/30/odda-loios-apartments-porto-multifunctional-modules

Technical Specifications

Product: Blue, Brown, Light Grey, Black, Green Mint and Violet Valchromat

Application: Wall Cladding, Floors, Furniture and Acoustic Panels

Arquitetura: Dominique Gonzalez-Foerster

Photograph: Vincent François Valerio

Location: France

The Pompidou-Metz Centre, which opened in the city of Metz, France, in 2010, is an internationally recognized extension of the Georges Pompidou Centre in Paris.

The exhibition entitled “1984-1999 – The Decade”, currently being staged at the Pompidou-Metz Centre, covers a generation of change and a wealth of artistic creativity from all fields. It is a biographical look at those remarkable years, comprising objects, sounds, voices, images, reflections and sensations. Created by internationally renowned artist Dominique Gonzalez-Foerster, the exhibition occupies the middle ground between city and nature, indoors and outdoors, day and night.

The “1984-1999 – The Decade” exhibition does not aim to recreate or sanctify a bygone era, but rather to reveal the procedures and forms that preceded today’s artistic creation.

The formula that gave rise to Valchromat Green Mint was specially created for this project, where it is used as flooring. In addition to the new colour, Black and Blue Valchromat was also used for flooring, Violet Valchromat for wall cladding and floors, Light Grey Valchromat for wall cladding and furniture, and Brown Valchromat for acoustic panels.

Installation:
Studiolada, Architect Christophe Aubertin
www.studiolada.fr 

For further information:
www.centrepompidou-metz.fr/en/1984-1999-decade
www.dgf5.com 

Technical Specifications

Product: Valchromat Black

Application: Acoustic Panels

Arquitetura: Parc Architects

Location: France

This auditorium it’s a new architectural icon to the suburban city of Bondi, in Paris outskirts. This is a project designed by the Parisian atelier PARC Architects.

Bondy has a loose and low-density urban fabric. The architecture of the building plays with the aesthetics of the hangar: a very simple square plan and an undulated metal skin. Unlike a traditional hangar, it opens to its context through a series of arches, letting in natural light and views. Inside, every space has a specific acoustics related to its function and its ambiance.

According to the projects’s responsibles, Valchromat “works like wood, it has qualities of acoustic reverberation. We used it to design the room of the auditorium. Is easy to work and to implement in terms of carpentry on the construction site. Valchromat is coloured throughout, which gives sustainability to the material and its color over time.”

Find out more at:
www.parc-architectes.eu

Technical Specifications

Product: alchromat Light Grey and Black

Application: Mobile Micro-Kitchen

Arquitetura: Jean-Luz Sifferlin, Studio Design Sifferlin

Location: France

Jean-Luc Sifferlin, of the French studio Menuiserie Sifferlin, has designed a mobile, ready to use kitchen, in response to the functional needs of the small indoor and outdoor spaces of private individuals and professionals.

The “C=1m2” kitchen was imagined and designed as a cupboard, with the following components in the 1m2 space: work counter, sink, stove, oven and refrigerator.

Only Valchromat could meet the specifications established by Jean-Luc Sifferlin for this project: moisture resistance, fireproof, easy to work, flexibility and texture.

It is an effective space-saving solution that was launched in 2014. It has already won various awards in France:
– The President Gérard Dorey Award, Lépine competition 2014
– People’s Choice Award of the Grand Prix de L’Innovation 2014, at the Paris Fair
– Gold Medal at the Prix de L’Institut National de la Propriété Industrielle

Find out more at:
www.sifferlin.com

Technical Specifications

Product: Valchromat Balck

Application: Wall Cladding, Flooring and Ceiling

Arquitetura: Aclaene de Mello

Photograph: Eduardo Liotti

Location: Brazil

Valchromat has once more marked its presence at one of the most important American architectural, decorating and landscaping events, this time in the Brazilian State of Rio Grande do Sul, in the city of Porto Alegre.

Using the theme “A look changes everything”, the architect Aclaene de Mello has created a space inspired by modern hard-working and successful women, dedicating an environment to them which suggests rest, disconnection and interiorisation.

This has a minimalist character that is elegant, luxurious and irreverent, made up of various combinations of materials among the furniture, the fireplace and the bathtub, but what stands out are the Valchromat coverings which challenge the eye with effects creating shade, movement and inconsistent formats.

According to Aclaene de Mello “nowadays we no longer talk of walls, but rather design of surfaces”, as the coverings of the walls, flooring and surfaces provide ever more important guidelines in any interior architectural project, which “besides personalising environments with charm, uniqueness and elegance, adapt themselves to all styles”.

For more information, please consult:
www.aclaene.com.br
www.casacor.com.br/riograndedosul
www.madeleinet.com.br

Technical Specifications

Product: Valchromat

Application: Exhibition Stand

Arquitetura: Studio dLux

Photograph: Alexandre Brandão Guedes

Location: Brazil

ForMobile is the Latin American furniture and timber sector’s largest and most important specialist trade fair. It brings together the sector’s main exhibitors of machinery, raw materials, tools, accessories and services. ForMobile attracted over 60 000 visitors from 30 countries, including furniture manufacturers, carpenters, retailers, designers and architects.

Valchromat entrusted the design of its stand at this important trade fair to Studio dLux, a young and creative Brazilian studio.

Working in partnership with the Made Forest digital joinery company, Studio dLux conceived the stand to “get away from traditional trade-stand design and create an entertaining, comfortable and innovative space”, says Denis Fuzii, who was responsible for its design.

The concept behind the stand was the “Wikihouse” construction model. This approach is easy to cut out on CNC machines. It is assembled and dismantled using a snap-together system, which anybody can do, given that it requires no specialized training.

Denis Fuzii notes that “the avant-garde design makes use of Valchromat’s texture and colour, drawing in visitors at a fair characterized by the more standard, traditional type of stand”.

For further information:
Designed by Studio dLux | www.studiodlux.com.br
Built by Made Forest | www.madeforest.com.br

Technical Specifications

Product: Valchromat Black

Application: Exhibition components

Arquitetura: Bold Design e Camille Baudelaire

Photograph: Camille Baudelaire

Location: France

The French design studio Bold Design in partnership with Camille Baudelaire, a French graphic designer, produced the set design for this exhibition.

This exhibition called “Meet My Project” explores the possible relations between design and graphics. The design concept of the exhibition aims to explore the endless combinations of space, volume and patterns.

The concept is simple: One tube for each exhibitor with their respective information. Other tubes are placed together, while another appears to unroll the floor that protects and enhances each of the objects on display.

Valchromat Black was used for the floor that seems to unroll from the tubes as well as for the tops of the tubes.

“As the subject of this project is the relations between graphics and design it seemed appropriate to choose a material such as Valchromat, which allows us to work easily using a CNC machine, with great graphics precision. (…) It was possible in this way to create precise patterns and reliefs, while also taking advantage of the colour and texture of Valchromat throughout its thickness,” said one of the leaders of the project, Camille Baudelaire.

For more information:
www.bold-design.fr
www.camillebaudelaire.com

Technical Specifications

Product: Valchromat Black and Red

Application: Furniture

Arquitetura: Paulo Costa

Location: Portugal

PLY&Co is a project of Peel Living Projects, by the Portuguese architect Paulo Costa.

PLY&Co is a line of wooden furniture and derivatives from sustainable and environment-friendly sources, assembled without using glue, nails or screws in order to facilitate reuse and the recycling process.

The design has smooth contours, making it easily used by people of various age groups, fostering empathy and understanding of the constructive logic by children.

The easy assembly and disassembly of the items and their size allows the transport and storage volume to be minimized. Valchromat is the material most used by PLY&Co.

For more information:
www.peel.com.pt
https://www.facebook.com/pages/PLYco/181604141890206?fref=ts

Technical Specifications

Product: Black, Yellow and Violet Valchromat

Application: Wall Covering and Cladding, Furniture and Decorative Items

Arquitetura: Studio Dlux

Photograph: LR Foto

Location: Brazil

Deli Shop, a project designed by Studio Dlux, is a healthy fast-food restaurant in São Paulo, Brazil.

The restaurant has breathed new life into the old building which houses it, as well as the surrounding area, by creating a youthful urban space, thanks to its proximity to a number of local schools.

The combination of sober and neutral wall cladding with colourful decorative details creates a modern, sophisticated environment. There are few tables, but plenty of stools and bench space, reinforcing the idea of fast meals and rapid customer throughput. The glass façade is the sole source of natural light, and also serves as the restaurant’s shop window.

All of the furnishings, apart from the counters, were designed exclusively for Deli Shop by Studio Dlux, as were the decorative items. They use teak for the tables and counter tops, and yellow, black and violet Valchromat for the remaining elements, created using a CNC machine.

For more information:
www.studiodlux.com.br
www.facebook.com/StudioDLux

Technical Specifications

Product: Black Valchromat

Application: Wall Cladding, Flooring and Exhibit Supports

Arquitetura: Paulo Freitas e Maria João Marques

Photograph: Luis Ferreira Alves

Location: Portugal

Serra do Pilar Monastery is a splendid example of renaissance architecture in Portugal. It was built in the first half of the 16th century at the top of an escarpment on the south bank of the River Douro, known as Serra do Pilar. It offers an exceptional panoramic view of Porto and Gaia. The monastery has been classified as a World Heritage Site.

The work done on the building by PFMJM Arquitectos, a Portuguese firm of architects, means that the public can now enjoy remarkable areas that had not been open to visitors. They include the church, dome and cloister, thanks to the restoration and reorganisation of the locations to create a new circuit for visitors.

Paulo Freitas and Maria João Marques, the head architects, used Black Valchromat in all the restored areas in a variety of different ways:
– To cover the walls and for the furniture in the reception and shop area
– In the signage and flooring in the lobby leading into all the rooms
– In the benches in the world heritage room, which is used for video wall projections
– In the exhibit supports in the listed building room, which houses an exhibition of buildings classified as national monuments

For further information:
www.pfmjmarchitectos.com
www.facebook.com/PatrimonioaNorte

Technical Specifications

Product: Valchromat

Application: Shelving

Design: Bjorn Jorund Blikstad

Location: Norway

Imeuble is a shelving concept created by the young Norwegian designer Bjorn Jorund Blikstad.

Imeuble features stunning vibrant colours that dance between the illusion of a 2D and 3D space playing with perspective and our mind.

In cooperation with “By Corporation”, Blikstad was able to bring the Imeuble to life.The first edition of Imeuble was focused on galleries and art collectors, reason for why it was named Imeuble “Collectors Edition”, available in a limited amount, signed and numbered by the designer.

Thanks to the increasing popularity of this shelving solution, Blikstad and “By Corporation” decided to launch a new Immeuble edition, affordable but with the same quality and design. Imeuble’s “#two Edition” comes in ready assembled blocks, allowing the buyers to easily assemble their own unique version, but also to use their imagination and creativity by choosing one, or more, of the 11 Valchromat colours available and play with the several possible colours combinations.

Valchromat’s choice for this premium product was due to a research to find a suitable product of high quality and versatile enough for the Imeuble’s production, undertaken by “By Corporation”.

More Information:
www.imeuble.no
www.worksby.com
www.facebook.com/pages/By-Corporation/321328941233429

Technical Specifications

Product: Valchromat

Application: Stand

Arquitetura: Nicolas Laden

Photograph: Constanze Tillman

Location: Germany

EuroShop is the largest international commercial retail fair, and usually attracts thousands of exhibiting companies involved in shopfitting, store design and architecture, equipment and materials. The most recent EuroShop in Dusseldorf attracted around 200 000 visitors.

Once again, Valchromat was present at this major trade fair. Our stand had already been revealed at the Batimat fair in Paris, designed by architect Nicolas Laden, but it had undergone a few structural improvements and alterations, making it even more attractive.

The stand, with its simple and contemporary forms, combined two of Investwood’s main products: Valchromat and Viroc.

For the stand unveiled at EuroShop a new module was added, taking advantage of the various colours of the Valchromat range and illustrating the many techniques that can be employed with this unique material, such as mechanization, digital printing and the use of different finishes. The result was a colourful module with attractive textures and designs that awakened visitors’ curiosity.

Another detail was the module featuring mechanized domed shapes in grey and light grey Valchromat, which caught the eye of everyone who passed by the stand.

PARTNERS

Design

• STUDIO 47
www.studio-47.fr

Execution

• UNIK DESIGN
www.atelier-unik-design.fr

Lighting

• KREON FRANCE
www.kreon.com

Machining

• SIFFERLIN
www.sifferlin.com

• DETE
www.madaboutsoul.lu

• STIA
www.stia.fr

Technical Specifications

Product: Black Valchromat

Application: Wall Cladding

Arquitetura: WeWork’s Internal Design and Architecture Team

Photograph: WeWork

Location: United States of America

WeWork is an American company that provides work spaces for small companies or start-ups so that they can develop their business. It offers premises that vary from work spaces to meeting rooms, leisure areas and kitchens.

WeWork has opened a new communal office space in downtown New York, on Manhattan’s Broadway. This is one of its latest projects, and it will occupy three storeys of the building, which means that it will be able to house its own head office, as well as about 600 entrepreneurs and small businesses.

Black Valchromat was used for the project, to clad the walls of the reception area and lounge. According to one of the designers, Devin Vermeulen, “The concept of the lounge is to create a feeling of being outdoors, while retaining indoor comfort and warmth”.

“We wanted a screen evocative of a classic “breeze block” wall without the weight and annoyance of actual concrete blocks – so we thought that CNCing Valchromat panels, with their light weight, great colour selections and great finish without needing any paint or coating was a great solution for this screen, and then used it for all the other millwork in the space since it pulls everything together and acts as a really awesome alternative to plywood for finish carpentry and cabinetry”, said Devin Vermeulen.

For further information visit:
www.wework.com
www.facebook.com/WeWork
www.instagram.com/wework

Technical Specifications

Product: Valchromat Black, Green, Red, Yellow and Brown

Application: Wall Coverings and Acoustic Panels

Arquitetura: José Bernardo Távora

Photograph: Pedro Cavaco Leitão

Location: Portugal

The refurbishment of José Estêvão Secondary School in Aveiro was designed by Portuguese architect José Bernardo Távora. The project formed part of Parque Escolar, a nationwide plan to refurbish education infrastructure.

The aim is to maintain the existing school’s essential structure and its close links to the city, focusing the expansion on the central schoolyard, uniting separate buildings and creating a new outdoor roofed sports facility, along with an indoor area for physical education and new changing rooms.

Black and green Valchromat was used as soundproof panelling in one of the sports halls and some classrooms, and brown was used for the multipurpose hall. Yellow Valchromat was used to clad the walls of corridors and classrooms, and red was also used for one corridor.

The overall purpose was to make a visible improvement in living conditions for everyone at the school and bring the aesthetics up to date.

Technical Specifications

Application: Furniture

Design: Mediamadera - Angeles Carrillo e Iker Lanzagorta

Location: Mexico

Mediamadera, the Mexican design studio belonging to industrial designers Angeles Carrillo and Iker Lanzagorta, unveiled its most recent collection at Contenido, an event forming part of Design Week Mexico 2013, held in Mexico City.

The collection of coffee tables and seats has been made from Valchromat, and combines hand-crafting and automated applications such as CNC, taking the best from each process.

Mediamadera favours the use of timber from sustainable forests, and uses timber-based panels that employ ecologically sustainable manufacturing processes such as Valchromat. The studio also uses water-based finishes that are harmless for both the furniture makers and end consumers.

Angeles Carrillo and Iker Lanzagorta see Valchromat as “an excellent material for turning their ideas into reality, in an ecologically coherent way”.

For further information go to:
www.mediamadera.co
facebook.com/mediamadera.mobiliario
instagram.com/mediamaderamob
www.designweekmexico.com

Technical Specifications

Product: Valchromat Black, Red, Grey and Light Grey, and Viroc Grey and Red.

Design: Studio 47

Photograph: Joudat Photographie

Batimat is the world’s main construction fair. It unites in the same space the most complete range of products, equipment and services, as well as the largest number of French and international construction sector professionals.

Batimat also serves as an important catalyst for the dissemination, presentation and development of innovative products for the entire sector.

Valchromat presented a new stand at this edition of Batimat, designed by Nicolas Laden and produced by the French company Atelier Unik Design. This is the first time two products of Investwood are presented together on the same stand.

Nicolas Laden has designed a stand of simple and contemporary lines that combines Valchromat and Viroc panels, creating a unique atmosphere. The aim with combining these two products is to also show their potential and versatility.

This project used different panel machining techniques. The products used were Valchromat Black, Red, Grey and Light Grey, and Viroc Grey and Red.

PARTNERS

Photography

• JOUDAT PHOTOGRAPHIE
www.joudat-photographie.fr

Design

• STUDIO 47
www.studio-47.fr

Execution

• UNIK DESIGN
www.atelier-unik-design.fr

Lighting

• KREON FRANCE
www.kreon.com

Machining

• SIFFERLIN
www.sifferlin.com

• DETE
www.madaboutsoul.lu

• STIA
www.stia.fr

Technical Specifications

Product: Valchromat Black

Arquitetura: Artipool

Location: Belgium

Artipool, a Belgian architecture studio managed by the architects Kaat Spelier and Paul Dewit, designed and executed the transformation of a 1960’s house into a house with modern lines.

Valchromat Black was used to refurbish the interior of nearly all the rooms of this house, from the office to the living room, and even the kitchen.

Valchromat helped the architects to redefine an old space into a contemporary one. Valchromat supplied the comfort and elegance of its texture and colour to the house based on an open-space concept.

One of the main reasons for choosing Valchromat, according to the architects of Artipool, is the fact that it is “a material that combines well with other types of material, such as stone or metal”. Its unique, “soft and pleasant” appearance was another of the reasons that led the designers to choose Valchromat.

Find out more at:

www.artipool.be

Valchromat helped the architects to redefine an old space into a contemporary one. Valchromat supplied the comfort and elegance of its texture and colour to the house based on an open-space concept.

One of the main reasons for choosing Valchromat, according to the architects of Artipool, is the fact that it is “a material that combines well with other types of material, such as stone or metal”. Its unique, “soft and pleasant” appearance was another of the reasons that led the designers to choose Valchromat.

Find out more at:
www.artipool.be

Technical Specifications

Location: Brazil

Parque do Circo (Circus Playground), created by Gonzalo Caraballo and Lua Tatit, is an itinerant space that encourages circus-inspired activities. To that end, custom-made toys and games have been designed in partnership with the Pedro Terra LAB woodwork design firm.

Parque do Circo was launched in January 2013, and in its first season it has welcomed an average of two thousand visitors per day.

The toys and games are all made from Valchromat on a CNC router. According to Pedro Terra, manager of Pedro Terra LAB, “we expected the toys to be used very intensively, so a hard-wearing material was essential”.

Valchromat was the number one choice for the project for three main reasons. Firstly, the density of Valchromat “provides a better finish on items with irregular surfaces”. Secondly, the material is the same colour right through, “which means it looks good for longer and reduces the need for maintenance” and, Pedro Terra explains, “when toys are used so intensively by children, they are bound to be bumped and scratched, and if they had been painted in the usual way, they would not look the same by now”. And finally the product’s ecological features “mean that it is safe for children to handle”.

For further information:
www.parquedocirco.com
www.pedroterralab.com
www.facebook.com/PedroTerraLAB

Technical Specifications

Design: Diogo Frias

Location: Portugal

Milf Skateboard Tailors is a project by Portuguese designer Diogo Frias. The creation of a brand of skateboards is his dream come true.

The designer, Diogo Frias, was inspired in the creation of Milf skateboards by the “old school” environment of the 1960s, creating a cruising skateboard – a longboard of leisure – which is unique in the world.

Production is almost totally handcrafted, with part of it done in a furniture factory and the other part handmade. The skateboard decks are made of Valchromat, cut using CNC machinery and then hand-finished to ensure the high quality standards. “That’s where the name Skateboard Tailors comes from. We are almost like tailors of skateboards, “says Diogo Frias.

“The attention to detail is our main concern,” according to the designer, who adds “each skate is unique and each one has its own serial number.”

The main reason for choosing Valchromat for this project was “the product’s ability to combine the characteristics of wood with the brightness of colours, besides being a product and brand that is 100% Portuguese”.

The first model of Milf Skateboard Tailors is Bullock, named after the actress Sandra Bullock, produced in the Chocolate series, with Valchromat chocolate, orange, violet and light grey, and CMYK series, with Valchromat blue, red, yellow and black.

For more information, visit:
www.facebook.com/milfskateboardtailors
www.milfskateboards.com
hello@milfskateboards.com

Technical Specifications

Product: Valchromat red, green, orange, blue and violet

Location: Portugal

Muzzle is a line of children’s furniture, designed and developed by Paratelier.

According to Paratelier’s managers, Monica Ravazzolo and Leonardo Paiella, they found the need to create a new concept of children’s furniture that went beyond the standard concepts of children’s furniture, and which might combine design, quality and sustainability.

The innovative concept of Muzzle lies in the assembly of the parts, which is done by simply inserting one part into another, allowing children and parents to have fun while assembling the furniture, as if it were a puzzle.

The Muzzle line is available in Valchromat, in red, green, orange, blue and violet. It is also available in other materials.

Join Muzzle on Facebook.

Discover more information at:
www.muzzle-design.com

Technical Specifications

Product: Valchromat Black and Light Grey

Application: Furniture

Arquitetura: ctrl+n KONTUR Arkitektur + konstruksjon as

Design: Tuyo designstudio

Location: Norway and United Kingdom

SNITT is a project thought out, created and produced by architects and designers from Norway and the UK.

SNITT is a structure that was first used in the “The House of Detention” exhibition at Clerkenwell Design Week in the UK, as an installation that could be accessible to the general public, where visitors could wander about and also find a quiet area to sit down and rest.

This project was developed with the intention to create a shelter, in a semi-private environment, inside a crowded room or outdoor area.

The SNITT installation is a multi-faceted project that may present itself in the form of a piece of furniture, a three-dimensional sculpture, a façade system or an element that encourages movement and creates semi-private environments in public spaces.

In the two installations already produced, Valchromat Black was used in the first and Light Grey in the second one.

Architects/designers:
ctrl+n KONTUR Arkitektur + konstruksjon as
Tuyo designstudio
Kirstie Little
Center Stage

Further information at:
www.ctrln.no
www.snitt.org

Technical Specifications

Product: Black Valchromat

Application: Furniture

Arquitetura: Iznogud

Location: Portugal

The Cooking and Nature Emotional Hotel is a new hotel in Alvados, Porto de Mós, Portugal. Ana Heleno & Simao Gibellino, from atelier Iznogud, were the responsible architects for the hotel’s interiors.

Black Valchromat was used in the hotel’s interior design in the lobby and dining room. In the opinion of the hotel owner, Rui Anastácio, “Valchromat means quality and versatility and it enhances of the interior design.”

The hotel’s unusual name arouses curiosity and suggests something innovative. The Cooking and Nature Emotional Hotel is indeed an “emotional” hotel with close links to the world of cooking and nature; three interlinked elements that have resulted in one of the most daring and innovative hospitality concepts in Portugal, indeed anywhere in the world.

The emotional aspect of the concept is reflected in the different themes for each room. All rooms were designed and decorated in individual styles and incorporate the respective themes down to the smallest detail.

As far as cooking is concerned, at the Cooking and Nature Emotional Hotel you eat what you cook. The guests are invited to put their own culinary skills to practice or, if they lack them, to acquire them in cooking lessons.

Contact with nature – be it through cooking with local products or the wide-ranging outdoor activities the hotel offers its guests – completes the trio of fundamental concepts on which the idea behind this unique hotel is based.

The Cooking and Nature Emotional Hotel was recently considered by Condé Nast Traveler as one of the best new hotels worldwide in 2013. It also received a Boa Cama, Boa Mesa award for Best New Hotel 2013 from Expresso newspaper.

For further information:
www.cookinghotel.com
www.facebook.com/cookinghotel

Technical Specifications

Product: Valchromat in Red, Light Grey and Black

Application: Furniture

Design: Rosa Couto

Location: Portugal

Shelf Life is a furniture line created by the young Portuguese designer, Rosa Couto.

Rosa Couto has designed a practical and functional line aimed specifically at young people. In her view, “Shelf Life makes it possible to create furniture pieces adapted for different situations, allowing the user to reinvent their complete space and all the furniture in their home or their workplace”.

“Similar to Lego™ pieces, the modular pieces give you never-ending possibilities in building and rebuilding the furniture you want, responding to different needs, particularly in small spaces,” she adds.

Valchromat in Red, Light Grey and Black was used in the first production of the furniture line, performed by We Productise. According to the designer, Valchromat proved to be “resistant and much lighter” than other products.

The photo shoot was conducted in the Hard Club Oporto and Oliva Creative Factory.

For further information:
www.shelflife.pt
www.facebook.com/pages/Shelf-Life/199805413431046
www.weproductise.com
www.facebook.com/HardClubPorto?fref=ts
www.olivacreativefactory.com

Technical Specifications

Design: ENO Studios

Location: France

Clotilde & Julien designed the “Get Out” and “CAT” collections for ENO Studio, a French design atelier.

According to Mathieu Galard, ENO Studio responsible, “the ideas behind these animal lamps are the explanation of an animal shape in the simplest way. We want to find a shape between decoration and design”.

Valchromat was a key player in the creation of these design pieces once it helped “to achieve a good fit and finishing without any rework after the production, therefore saving time in its production”, said Mathieu Galard.

“Thanks to Valchromat’s colour range, ENO Studio is able to propose new finishings or answer to specific customer’s orders”, according to ENO Studio responsible.

Photography Credits:
ENO Studio

More information:
www.enostudio.net

Technical Specifications

Arquitetura: Pedra Silva Arquitectos

Location: Brighton Implant Clinic, Pedra Silva Arquitectos, United Kingdom

Portuguese architecture firm, Pedra Silva Arquitectos, managed the project for Brighton Implant Clinic, a dental clinic based in Brighton, UK.

According to the architects leading the project, “from an architectural standpoint, our approach to the space took into account the philosophy behind modern-day dentistry. We created a space that suggests trustworthiness yet at the same time underplays the connection with medical environments”.

In this project Black Valchromat was used in a variety of applications such as wall cladding, floors, ceilings and cupboards.

In this project the Black Valchromat contrasts with the clinical white of the consulting rooms creating a more welcoming, and at the same time, sophisticated environment.  In entrance areas, Valchromat matches the building’s original brickwork.

This project has been awarded the “Best New Dental Practice in the UK” for best dental clinic in the United Kingdom.

For further information:
www.pedrasilva.com
www.brightonimplantclinic.co.uk

Technical Specifications

Location: France

French woodworks company, Ébénisterie du Pourquoi Pas, presents the “BullE” collection, its latest line of furniture made from Valchromat.

The tall tables and chairs, made from Black, Violet and Orange Valchromat, may be used as kitchen or bar furniture, work and office furniture or even garden furniture provided this is only temporary and a suitable finish has been applied.

Other pieces in the collection are the armchair in either Black and Violet or Black and Orange Valchromat, and the footstool in the same colours.

The “BullE” armchair is rather comfortable and ergonomically designed and may be used as indoor furniture as well as outdoor furniture for short periods or if protected, given that it has an adequate exterior finish.

For further information:
www.ebenisterie-du-pourquoi-pas.com

Technical Specifications

Location: Portugal

Cuco Toys is a Portuguese toy company set up by the designer Mariana Costa e Silva. It uses traditional Portuguese manufacturing methods and all the materials used to make the toys are environmentally friendly or of sustainable origin.

Its latest creation is the rebirth of a classic toy – the Spinning Top – manufactured from an innovative material – Valchromat.

To enhance the sustainable nature of this toy, Cuco Toys sought to use recycled Valchromat. “We went from one industrial plant to the next to collect the Valchromat waste generated by the furniture industry”, said Mariana Costa e Silva.

Valchromat Black, Grey, Blue, Violet, Red, Yellow, Orange and Green were used to create the spinning top of Cuco Toys.

Mariana Costa e Silva, the designer of Cuco Toys, also stated that “Valchromat was chosen due to the possibility of working the colour in a unique way, which would be unfeasible with painted wood”.

For more information:
www.cucotoys.com
www.facebook.com/pages/Cuco-Toys/492433734120900

Technical Specifications

Product: Valchromat

Application: Flowerbed, black furniture, some black coatings

Arquitetura: Estúdio Amatam

Location: Odivelas, Portugal

Technical Specifications

Product: Valchromat

Application: Furniture

Arquitetura: EJ RYDER

Location: United Kingdom