Our CEO, Carlos Cruz, is featured in the latest edition of Construction Outlook, where, in an exclusive interview, he shares Investwood’s vision for more efficient, sustainable and high-performance construction solutions.
Under the headline “Rooted in Innovation”, the article explores the company’s strategic vision for the future of wood-based construction materials, highlighting the evolution of Viroc and Valchromat solutions across increasingly demanding international markets.
The interview addresses some of the key challenges currently shaping the construction industry, including sustainability, energy efficiency, industrialised construction methods, and material innovation.
Throughout the feature, the company’s commitment to developing high-performance solutions for architecture, interior design, and construction is reinforced, alongside ongoing investment in innovation, technical differentiation, and international growth.
Topics covered include:
- industrialised construction;
- sustainability and responsible forest management;
- innovation and technical performance;
- international projects and architectural collaborations;
- strategic vision and industrial heritage.
The article also showcases several international projects where Viroc and Valchromat materials have been applied, demonstrating the versatility and architectural value of the solutions across different geographies and contexts.
“We must leverage our future by valuing the heritage that has been passed down to us. Only by understanding where we come from and what we do best can we project a future full of challenges and opportunities.”
— Carlos Cruz, CEO of Investwood
The full edition of Construction Outlook was published on May 27.
