On 24 September 2024, the city of Casablanca in Morocco hosted a highly relevant commercial training session led by Luís Freire, Market Manager, and Manuel Neves, Commercial Director. The event was aimed at the Comarbois team, the local distributor, and centred on the Viroc and Valchromat brands, innovative and high-quality products in the construction and design panels sector.
The training offered a practical and strategic approach, focusing on sales techniques for Viroc panels, made of wood and cement, and Valchromat, made with coloured wood fibres in the mass. Both products stand out for their durability, versatility and aesthetics, and are widely used in construction and interior decoration projects.
During the event, Luís Freire emphasised the importance of communicating the technical and visual advantages of these products to the local market, while Manuel Neves stressed the need to adapt sales strategies to the particularities of the Moroccan market.
This training is crucial to ensure that Comarbois has the necessary tools to successfully promote Viroc and Valchromat in Morocco, a growing market with great potential,’ said Neves.
The Comarbois representatives evaluated the training positively, saying that the knowledge acquired will help strengthen the brands’ position in the country. This event is part of a wider plan to expand the international presence of the Viroc and Valchromat brands, enabling local distributors to offer differentiated, high-quality solutions for the construction and design market.
With this initiative, Luís Freire and Manuel Neves are reinforcing their commitment to supporting their partners in publicising products that combine innovation and functionality, boosting sales and brand awareness in North Africa.
